She was problem from the very beginning and we fired her
twice - Wale Jana shades Cee-C as he shares his mistakes of 2019
Wale Jana, the CEO of Sapphire Group has shared a list of
the mistakes he made in 2019 and he took several shots at ex-Bbnaija housemate,
Ceec who was his brand ambasaddor for one year.
According to Wale Jana, 'the truth is she had been a problem
from the very beginning and we had fired her twice before that time. She had to
fly to Abuja with her own money for our last event and she came to beg'.
See his full post below...
Today I am sharing on the mistakes of 2019
1. Getting short term investors; from 2016 till 2018, we
were not really producing much all we did was sell but the moment we started
branching out to lots of locations and producing more products we needed more
time. Get investors who can give you at least 1 to 3 years. You will be
happier.
2. Getting the wrong investment banker; there are lots of
phony people out there who will collect money from you and tell you they can
raise money for you. If they can’t show you at least 3 people they have raised
money for don’t do business with them.
3. Signing the wrong brand ambassador; I hear people say we
let her go because she didn’t support me. The truth is she had been a problem
from the very beginning and we had fired her twice before that time. She had to
fly to Abuja with her own money for our last event and she came to beg, I am
surprised to hear that she left because she was too expensive.
We fought every time to get her to even post as an
ambassador, you are just a one year old celebrity and you want to be competing
with the Senior Prefect Tonto Dikeh she also couldn’t get along with anyone, it
was always one drama or the other. When she left and BamBam and Regina Daniels
came on board we had peace and so much unity, our creativity also moved to the
next level.
4. Delegate, Delegate, Delegate; I suddenly realized that I
was running like 5 or more different companies; Sapphire Scents, Sapphire Time,
Oju by Sapphire, Sapphire Jewels, Sapphire Apparel etc and it dawned me that I
couldn’t cope any more. In 2020 I am hiring 4 managers and a CEO while I focus
on making perfumes and promoting the brand.
Mistakes could be painful but that pain sets you straight,
you will be smarter next time. Now I know what I wouldn’t do in 2020 and you
should learn from this as well. Tag someone who should read this, please share
so that others can be blessed as you have been blessed.
