Nigerian telco giant, MTN has launched the first Disney
mobile web service in Nigeria, Disneynigeria.mobi, loaded with Disney-themed
short-form content, games and shareable.
The service is as a result of a collaborative effort between
MTN Nigeria and The Walt Disney Company Africa. The two-year deal grants MTN
Nigeria exclusivity for the first year of the collaboration.
Speaking at the launch at the telecoms head office in Lagos,
General Manager, Brands and Communication, MTN Nigeria, Richard Iweanoge said
MTN has always been in search of creative avenues for its customers to express
their individuality and passion. He said MTN is convinced that the
newly-launched service achieves that and more.
He said,
“We are presenting a world of Disney straight to our
customers’ fingertips at a truly affordable price, and we are confident of the
fulfilling entertainment they will derive from this.”
Reacting, Senior Vice President of The Walt Disney Company
Africa, Christine Service said the company is thrilled to be collaborating with
MTN to give its Nigerian users access to Disneynigeria.mobi specifically
developed for the Nigerian market; adding that this will introduce MTN
subscribers to Disney characters and content in an affordable and accessible
way.
How this works
The service cost N200 per month and new content will be
updated on the site every month. Users will experience fresh content including
games like Frozen Double Trouble, Gravity Falls and Mabel; wallpapers from fan
favourite shows and short films like Cars Toons and more.
